Posted on 11th May 2015
In tandem with a restructure of the senior tier of its business, Glasgow and Edinburgh-based Change Recruitment Group has undertaken a complete review of its creative strategy, making three key external appointments:
The Marketing Consultancy
Strategic Marketer, Elena Wilson of TMC, has been appointed as Interim Head of Marketing, taking on the responsibility of shaping Change Recruitment Groups strategic approach to marketing. Specialising in second stage entrepreneurship and businesses experiencing seismic growth, Elena has been responsible for evolving and delivering scalable marketing and digital strategies for several market leading Scottish based brands. At Change Elena will be responsible for the full strategic and digital marketing overhaul.
Creative digital agency Giant Peach has been appointed to deliver a comprehensive brand review, and develop a focused new website with improved use
r experience and CRM integration. Giant Peach’s ongoing content and digital strategy will reflect and highlight Change Recruitment Group’s
brand values, positioning the firm as the recruitment brand of choice. The agency is based in London and Wiltshire and headed by James Read.
Edinburgh-based Clark Communications, headed by, Lesley Brydon, has been appointed to focus on raising the profile of the Change Recruitment Group business across key vertical sectors and the business media. Lesley is a seasoned professional services and corporate consultant with over 11 years as VP of Weber Shandwick and is the Chairman of PRCA Scotland.
Change recently announced a radical overhaul of its senior team, positioning the business for growth across a number of markets. Headcount is expected
to grow by a further 20-25% over the coming year.
Mark McFall, Group Managing Director of Change Recruitment said:
“We’ve put a lot of time and effort into getting the right top level team within the business, and the same care has been taken finding new creative partners to work with. We’ve selected partners that are seriously experienced but with an eye to customer experience and best in class delivery, which is how we run our business too. With TMC, Clark Communications and Giant Peach we found shared values – all are driven by proven professionals who put the client at the centre of the project delivering a very personal tailored service.”
Change Recruitment Group is Scotland’s leading independent recruitment consultancy. With offices in central Edinburgh and Glasgow. Change Recruitment Group is structured into the following divisions - Accountancy and Finance, Business Services, Professional Services, Financial Services and Energy & Infrastructure. The Group was established in 1970, rebranding to Change in 2000. In 2006, the business completed a £14 million MBO backed by NBGI Private Equity