Did you know that LinkedIn was #1 for the best search engine for jobs in 2019? It’s widely considered as one of the most effective ways for job seekers and hiring managers to connect.

Understanding its main functions, such as the job search tool can help you find your next job with ease. From filtering job specifications to sharing your availability with recruiters, you’ll tap into both the active and hidden job market. 

You can search for jobs in your ideal location, industry, salary bracket and career interests. And, once you submit your application, the platform also allows you to track it. 

All in all, LinkedIn is a valuable tool, helping you connect and engage with recruiters and HR managers before they’re even hiring. 

Join us as we explore the benefits of using LinkedIn and how it can help you find your dream job. 

Engaging With Industry Professionals & Building Your Network

Creating and sharing engaging posts is also a great way to promote yourself on LinkedIn and expand your network.

Whether you’re sharing recent examples of your work or highlighting your specialised knowledge with carefully tailored posts, LinkedIn is designed to enhance your industry credibility. 

It’s important to regularly post valuable content and engage with other professionals who leave comments or like your posts. Building a strong following with maximum engagement will help you stand out from the competition. 

Creating the Perfect Profile 

Your personal LinkedIn profile is a great way to show who you are. Hiring managers will use information from your bio and employment tabs to gauge who you are as a person and potential employee. 

Start by optimising your headline. Your headline is one of the main ways people will find you and make a first impression. Simply share your current employment situation or your area of expertise while choosing engaging words.

Here’s a great example: 

Helping B2B Companies Grow With Effective & Feasible Strategies | Growth Consultant | Business Development.  

Next, treat your summary as an elevator pitch. Sharing previous data, experiences, skills and your main aim for using LinkedIn will provide a snapshot of who you are.  

Then move onto your employment history. Here it’s about getting the balance between the skills you’ve developed and the results you’ve achieved in previous industry-specific roles.

You want to avoid simply copying and pasting your CV, as this approach tends to fall flat.

Pair all the above steps with a clear, professional profile picture, and you’re ready to use LinkedIn.  

Research and Follow Companies 

If you’re searching for your dream job, it’s vital to consider whether potential employers’ attitudes and beliefs match your expectations. 

LinkedIn is a handy research tool. Check out potential employers’ posts to gauge their values, how they treat current employees, culture and employer brand image.  

Once you’ve found companies who match your criteria, receive instant notifications by following and liking those company pages. This will help you stay informed on the latest company news, jobs and events. 

LinkedIn’s Key Functions for Job Seekers

1. LinkedIn Learning

Increase your employability by expanding your skillset with LinkedIn Learning. Improving your leadership or industry-specific skills will boost your industry credibility and make you more attractive to potential employers.

In fact, according to CV Library’s recent research, 40% of employers want employees who are passionate and willing to upskill. 

All courses are taught by industry leaders. So, you’ll learn current and valuable knowledge.

2. LinkedIn Skills Assessment

LinkedIn’s new skills assessment helps job seekers in digital and tech industries, showcase their abilities in a very competitive job market. 

Post-assessment, if you meet the standards, a small badge appears on your profile so potential recruiters can see your capabilities. 

3. Connection Requests

One of LinkedIn’s key functions is being able to send connection requests to over 575 million global users.

From growing your online network to attending face-to-face networking events, you’ll find exciting opportunities to get your name out there. You can even network on a global scale, connecting you with like-minded people in your industry with the click of a button. 

4. Send Direct Messages to Hiring Managers

In addition to following suitable companies, you can also connect and engage with hiring managers on LinkedIn. 

With the Premium version, you can send InMail to 2nd and 3rd connections. Just make sure to personalise your message so you avoid falling to the ‘spam’ trap. A personalised, well thought out message can boost open rates by 26%.

5. Recommendation Requests

Request recommendations from previous employers, managers or co-workers to build a clearer picture of your character and past experiences. 

Recommendations are a great way to stand out in the job market, backing your chances of securing that dream job. Interestingly, you can use these recommendations on other supporting material like your CV. 

6. Future career interests

Even if you’re currently happy in your job, LinkedIn is a great tool to increase your future opportunities. 

By setting up career interests, you can let recruiters know the type of job which may interest you in the future. Keeping this active while building up your personal brand will help you attract future hiring companies. 

7. Job Alerts

Avoid actively searching for open roles by using LinkedIn job alerts. 

Start by setting your job criteria. From here, you’ll receive instant alerts straight to your inbox of relevant jobs that match your criteria. Experience a convenient job search with this LinkedIn feature.  

Follow Change Recruitment on LinkedIn 

Here at Change Recruitment, we make use of LinkedIn by sharing open positions and top tips for both candidates and employers.

Head over to our LinkedIn profile to keep in the know of the latest opportunities across our specialisms. 

Other Relevant Job Search Articles 

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Applying During the Christmas Slow Down 

Find out how to make the most of the Christmas slow down, by getting a head start when applying for jobs.  

Five Life Hacks for Finding Your Dream Job 

Learn our five life hacks, helping you find your dream job sooner, rather than later. Start by finding your strengths.